New Zealand Football and car manufacturer Ford have signed a three-year deal, with the focus being on women’s and girls’ football.
“The partnership represents a significant investment in the Football Ferns and the girls and women’s game from the elite level right down to grassroots,” a statement on the NZF website read.
“In addition, to support the growth of women and girls across the game, Ford will also become the naming partner of the Women in Leadership Programme, the Community Leadership Programme, Female Coach Mentorship Programme and Future Ferns Domestic Programme (FFDP)”.
The deal also includes naming rights for the women’s senior national team, following in the footsteps of several of their pacific neighbours, which will see the women’s senior team be known as the Ford Football Ferns.
Ford will also become an official partner of the women’s National League Championship.
“We are especially pleased by Ford’s determination to be involved with the Football Ferns ahead of the home FIFA Women’s World Cup, as well as in the women’s game from top to bottom,” says New Zealand Football’s Brand & Partnerships General Manager James Wear in the statement.
“This partnership headlines with the naming rights to the Football Ferns, the first time a New Zealand Football national team has had a naming rights partner, but it also filters right through the development system. The women’s game continues to grow rapidly and will explode by 2023. Ford have always recognised the opportunity for this presents for partners and we are excited to begin this journey with them”